Why brands like E.l.f., Wendy's and Gap are branching out into original music

E.l.f. Beauty released an album titled "Mirror Mix" as the brand plans to increase its marketing spend for the rest of the year.
ImpactNotable 30/100
Why it mattersRule-based estimate: no strong signals; trust 7/10.
RegionsGlobal
Published3 h ago (Sun, 04 Oct 2026 12:00:01 GMT)
RetrievedSun, 04 Oct 2026 13:00:18 GMT via rss
ClassifiedSun, 04 Oct 2026 13:00:28 GMT by heuristic