Behind Mbappé's switch to sportswear brand On, Nike's downfall
Under contract with Nike for 20 years, the striker for the France national team chose instead to sign a deal with its challenger, On. With this partnership, the brand is making its debut in the football market.
Read the full story at Le Monde in English ↗
ImpactMinor 18/100
Why it mattersRule-based estimate: event keywords (+4), soft/evergreen signals; trust 9/10.
RegionsFrance
Published4 h ago (Sat, 03 Oct 2026 09:54:55 GMT)
RetrievedSat, 03 Oct 2026 12:00:14 GMT via rss
ClassifiedSat, 03 Oct 2026 12:00:31 GMT by heuristic