This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.
Read the full story at WIRED ↗
ImpactNotable 30/100
Why it mattersRule-based estimate: no strong signals; trust 7/10.
RegionsGlobal
Published3 h ago (Fri, 02 Oct 2026 18:19:53 GMT)
RetrievedFri, 02 Oct 2026 21:00:11 GMT via rss
ClassifiedFri, 02 Oct 2026 21:00:24 GMT by heuristic
AuthorEj Dickson