Does Reddit have an astroturfing problem? What the data suggests
In 51,129 comments from six knife subreddits, the 5% most brand-heavy accounts wrote 11.3% of the brand mentions in buying threads, against 7.9% expected by chance. For one brand it is 31% against 8%. The full Reddit histories of those accounts are…
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ImpactMinor 25/100
Why it mattersRule-based estimate: no strong signals; trust 5/10.
RegionsGlobal
Published4 h ago (Mon, 28 Sep 2026 13:30:54 GMT)
RetrievedMon, 28 Sep 2026 14:00:41 GMT via api
ClassifiedMon, 28 Sep 2026 14:00:55 GMT by heuristic
AuthorPeter Vijeh