De Beers bets on a taste for the real to restore diamonds’ sparkle
Chief executive believes cultural shift back to ‘natural’ products can help it battle lab-grown rivals
Read the full story at Financial Times ↗
ImpactNotable 40/100
Why it mattersDe Beers bets on natural product preference to compete with lab-grown rivals.
RegionsGlobal
Published5 h ago (Sun, 27 Sep 2026 04:00:11 GMT)
RetrievedSun, 27 Sep 2026 06:00:47 GMT via rss
ClassifiedSun, 27 Sep 2026 06:06:23 GMT by mealissa:qwen2.5:14b